Growth
Rituals against its category
The biggest tracked UK beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rituals's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Space NK
|
- |
| 2 |
R
Rituals
|
- |
| 3 |
S
Sally Beauty
|
-5.5% |
| 4 |
S
Semichem
|
+2.0% |
| 5 |
C
Capital Hair & Beauty
|
-5.8% |
| 6 |
H
H Beauty
|
- |
| 7 |
B
Beauty Base
|
- |
| 8 | B Beauty Outlet | +14.3% |
| 9 | W Wrexham | -23.3% |
| 10 |
B
Bodycare
|
-84.2% |
Share of tracked category spend, indexed
Store footprint
Store map
85 tracked Rituals locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 15
- South East 14
- East of England 9
- South West 9
- Northern Ireland 7
- Scotland 7
- East Midlands 6
- West Midlands 5
- North West 4
- Yorkshire and The Humber 4
- North East 3
- Wales 2
Customer overlap
Who shops at Rituals
Tracked chains Rituals customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Y
YO! Antrim Massereene Tesco Kiosk
67
S
Selfridges
43
Selfridges
43
More trends