Trends · data through July 2026

Car Dealers in Florida

Iceflower tracks 336 stores from 296 car dealers chains in Florida. Subaru grew fastest over the last year, ahead of Ford and Mercedes-Benz.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
296
Tracked stores
336
Consumer panel
130M+

Growth ranking

Fastest-growing tracked car dealers chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Subaru and Ford sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Subaru logo Subaru - +7.8%
2 F Ford - +6.5%
3 M Mercedes-Benz logo Mercedes-Benz - +4.4%
4 L Lexus logo Lexus ▲2 +0.9%
5 T Toyota - -15.2%
6 H Honda logo Honda ▼2 -37.4%
  • Mercedes-Benz
  • CarMax
  • Coggin Honda
  • Arlington Toyota
  • Bob Tyler Toyota
  • Coggin Toyota
  • Lexus
  • Other tracked chains

Store footprint

Store map

336 tracked store locations in Florida. The 7 largest tracked chains are highlighted.

  • Mercedes-Benz (7)
  • CarMax (4)
  • Coggin Honda (3)
  • Arlington Toyota (1)
  • Bob Tyler Toyota (1)
  • Coggin Toyota (1)
  • Lexus (4)
  • Other tracked chains

Top tracked chains by store count

  • 1 M Mercedes-Benz logo Mercedes-Benz 7
  • 2 S Subaru logo Subaru 5
  • 3 H Honda logo Honda 5
  • 4 T Toyota 5
  • 5 L Lexus logo Lexus 4
  • 6 C CarMax logo CarMax 4
  • 7 F Ford 3
  • 8 C Coggin Honda 3
  • 9 F Ferman Chevrolet 3
  • 10 R Rush Truck Centers 2
  • 11 V Volkswagen 2
  • 12 M Mullinax Ford 2
  • 13 G Gettel Toyota of Lakewood 2
  • 14 A Acura logo Acura 2
  • 15 N Nissan logo Nissan 2
  • 16 K Kia logo Kia 2
  • 17 A AutoNation Toyota logo AutoNation Toyota 2
  • 18 I INFINITI 2
  • 19 D Dyer Chevrolet 2
  • 20 A Audi logo Audi 1
  • 21 R Ron Anderson Chevrolet Buick GMC 1
  • 22 O Orlando INFINITI 1
  • 23 F Fields BMW South Orlando 1
  • 24 L Lexus of Palm Beach 1
  • 25 C Crown Honda 1
  • 26 C Coggin Deland Ford 1
  • 27 H Hendrick Honda 1
  • 28 N Napleton Hyundai North Palm 1
  • 29 D DeLand KIA 1
  • 30 G Germain Lexus of Naples 1
  • 31 T Tom Gibbs Chevrolet logo Tom Gibbs Chevrolet 1
  • 32 R Randy Marion Cadillac 1
  • 33 L Lipton Toyota 1
  • 34 A Atlantic Infiniti 1
  • 35 V Village Cadillac of Homosassa 1
  • 36 D Davis Gainesville Mazda 1
  • 37 D DeLand Chrysler Jeep Dodge Ram 1
  • 38 D DuBois Motors Inc 1
  • 39 J Jack Hanania Buick GMC 1
  • 40 C Century Kia 1
  • 41 B Boniface Hiers Chevrolet 1
  • 42 J Jenkins Kia of Ocala 1
  • 43 G Gator Chrysler Dodge Jeep Ram 1
  • 44 B Brandon Hyundai 1
  • 45 T Tampa Honda logo Tampa Honda 1
  • 46 G Gary Yeomans Honda 1
  • 47 S Space Coast Honda 1
  • 48 M Mazda City of Orange Park 1
  • 49 M Mike Maroone Chevrolet 1
  • 50 B Bert Smith BMW 1

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