Trends · data through July 2026

Auto Rental Services in Florida

Iceflower tracks 180 stores from 23 auto rental services chains in Florida. Budget grew fastest over the last year, ahead of Enterprise Rent-A-Car and Alamo Rent A Car.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
23
Tracked stores
180
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Budget and Enterprise Rent-A-Car sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Budget logo Budget ▲1 +13.0%
2 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car - +6.8%
3 A Alamo Rent A Car logo Alamo Rent A Car - +2.7%
4 B Budget Car Rental logo Budget Car Rental - -1.2%
5 B Budget Truck Rental ▼1 -6.2%
6 A Avis Car Rental logo Avis Car Rental ▲1 -6.5%
7 A ACE Rent A Car logo ACE Rent A Car - -9.1%
8 N National Car Rental logo National Car Rental ▲1 -10.4%
9 H Hertz logo Hertz ▼2 -43.3%
10 T Thrifty Car Rental logo Thrifty Car Rental - -71.0%
  • Enterprise Rent-A-Car
  • Alamo Rent A Car
  • Avis Car Rental
  • National Car Rental
  • Hertz
  • Budget
  • Sixt
  • Other tracked chains

Store footprint

Store map

180 tracked store locations in Florida. The 7 largest tracked chains are highlighted.

  • Enterprise Rent-A-Car (91)
  • Alamo Rent A Car (16)
  • Avis Car Rental (9)
  • National Car Rental (10)
  • Hertz (11)
  • Budget (6)
  • Sixt (5)
  • Other tracked chains

Top tracked chains by store count

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