Trends · data through September 2026

Auto Rental Services in Florida

Iceflower tracks 467 stores from 57 auto rental service chains in Florida. Alamo Rent A Car grew fastest over the last year, ahead of Budget Car Rental and Enterprise Rent-A-Car.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
57
Tracked stores
467
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Alamo Rent A Car and Budget Car Rental sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Alamo Rent A Car logo Alamo Rent A Car - +13.4%
2 B Budget Car Rental logo Budget Car Rental ▲1 +9.1%
3 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car - +6.2%
4 B Budget logo Budget ▲2 +4.3%
5 A Avis Car Rental logo Avis Car Rental - +3.2%
6 A ACE Rent A Car logo ACE Rent A Car - -15.7%
7 P Payless Car Rental logo Payless Car Rental ▲1 -21.6%
8 N National Car Rental logo National Car Rental - -22.4%
9 E Easirent Car Rental logo Easirent Car Rental ▼1 -31.7%
10 H Hertz logo Hertz ▼3 -36.0%
11 T Thrifty Car Rental logo Thrifty Car Rental ▲1 -49.7%
12 D Dollar Car Rental logo Dollar Car Rental - -53.8%
13 F Fox Rent A Car logo Fox Rent A Car ▼1 -73.8%
  • Enterprise Rent-A-Car
  • Avis Car Rental
  • Alamo Rent A Car
  • Sixt
  • Budget
  • National Car Rental
  • Budget Car Rental
  • Other tracked chains

Store footprint

Store map

467 tracked store locations in Florida. The 7 largest tracked chains are highlighted.

  • Enterprise Rent-A-Car (162)
  • Avis Car Rental (60)
  • Alamo Rent A Car (22)
  • Sixt (15)
  • Budget (13)
  • National Car Rental (20)
  • Budget Car Rental (33)
  • Other tracked chains

Top tracked chains by store count

  • 1 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car 162
  • 2 A Avis Car Rental logo Avis Car Rental 60
  • 3 H Hertz logo Hertz 54
  • 4 B Budget Car Rental logo Budget Car Rental 33
  • 5 A Alamo Rent A Car logo Alamo Rent A Car 22
  • 6 N National Car Rental logo National Car Rental 20
  • 7 D Dollar Car Rental logo Dollar Car Rental 17
  • 8 S Sixt logo Sixt 15
  • 9 B Budget logo Budget 13
  • 10 T Thrifty Car Rental logo Thrifty Car Rental 9
  • 11 P Payless Car Rental logo Payless Car Rental 6
  • 12 E Easirent Car Rental logo Easirent Car Rental 4
  • 13 A ACE Rent A Car logo ACE Rent A Car 3
  • 14 F Fox Rent A Car logo Fox Rent A Car 3
  • 15 A Advantage Rent A Car 2
  • 16 B Budget Rent A Car logo Budget Rent A Car 2
  • 17 E Economy Rent a Car logo Economy Rent a Car 2
  • 18 F FLEX Rent A Car 1
  • 19 K Key West Airport Rental Car 1
  • 20 N National 1
  • 21 C Clubs car rental 1
  • 22 S Save A Lot Car Rental 1
  • 23 R Routes Car Rental 1
  • 24 G Gold Park Orlando 1
  • 25 O ONE SWITCH RENT A CAR 1
  • 26 D Doctor Ride 1
  • 27 I I-Drive Rentals 1
  • 28 H High Rollers Miami 1
  • 29 L Lakeland Rentals 1
  • 30 T Thesunshinerides 1
  • 31 E Easirent logo Easirent 1
  • 32 U U-Save Car & Truck Rental 1
  • 33 S Square Rent a Car 1
  • 34 C CA Car Rental 1
  • 35 M Miami Drive Rental 1
  • 36 N NextCar 1
  • 37 R RJ Car Rental logo RJ Car Rental 1
  • 38 T To Go Express 1
  • 39 A Action Car Rental 1
  • 40 E Easirenta 1
  • 41 G Guardian Rent A Car 1
  • 42 R RROA Car Rental 1
  • 43 G Green Motion logo Green Motion 1
  • 44 M Miriaj.llc car rental 1
  • 45 C Car Rental 1
  • 46 U U-Save 1
  • 47 E Euro Motor Club 1
  • 48 D Drive 2 Earn 1
  • 49 4 441 Auto Rental 1
  • 50 C Colusa Rent A Car 1

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