Growth
Zwilling against its category
The biggest tracked US kitchen & cookware chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Zwilling's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
Williams-Sonoma
|
+3.2% |
| 2 |
S
Sur La Table
|
-1.1% |
| 3 |
N
Nespresso
|
-4.4% |
| 4 |
L
Le Creuset Outlet Store
|
+3.9% |
| 5 | L LeRoux Kitchen | +3.3% |
| 6 |
Z
Zwilling
|
+3.3% |
| 7 | T The Cupboard | - |
| 8 |
L
Lakeland
|
+6.2% |
| 9 | O Orson Gygi | -99.9% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Zwilling locations across 15 US states.
Tracked stores by state
- California 2
- Colorado 1
- Florida 1
- Georgia 1
- Hawaii 1
- Massachusetts 1
- Minnesota 1
- New Hampshire 1
- New Jersey 1
- Nevada 1
- Oregon 1
- Tennessee 1
- Texas 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Zwilling
Tracked chains Zwilling customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Don Quijote
75
Don Quijote
75
P
Pearl Harbor
67
U
Uwajimaya
60
R
River Rock Tobacco
57
P
Pearl Harbor Commissary
51
Pearl Harbor Commissary
51
H
Hickam AFB Commissary
51
Hickam AFB Commissary
51
D
DON DON DONKI
47
DON DON DONKI
47
T
Tulalip Market
45
M
Marukai Market
39
Marukai Market
39
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