Growth
Nespresso against its category
The biggest tracked US coffee shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Nespresso's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Starbucks
|
-2.7% |
| 2 |
P
Panera Bread
|
-10.0% |
| 3 |
D
Dutch Bros Coffee
|
+2.9% |
| 4 |
T
Tim Hortons
|
-12.1% |
| 5 |
S
Scooter's Coffee
|
+5.7% |
| 6 |
B
Biggby Coffee
|
+0.2% |
| 7 |
7
7 Brew Coffee
|
- |
| 8 |
B
Black Rock Coffee Bar
|
- |
| 9 |
E
Ellianos Coffee
|
+16.6% |
| 10 |
T
The Human Bean
|
-10.7% |
| 16 |
N
Nespresso
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked Nespresso locations across 16 US states.
Tracked stores by state
- California 6
- Texas 3
- Florida 2
- Illinois 2
- Massachusetts 2
- New Jersey 2
- Washington 2
- Arizona 1
- Colorado 1
- Georgia 1
- Maryland 1
- Minnesota 1
- New York 1
- Ohio 1
- Oregon 1
- Virginia 1
Customer overlap
Who shops at Nespresso
Tracked chains Nespresso customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cartier
67
E
Equinox
58
Equinox
58
More trends