Growth
VFW against its category
The biggest tracked US charities & nonprofits by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks VFW's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Habitat for Humanity
|
+1.0% |
| 2 |
S
Salvation Army
|
-3.4% |
| 3 |
V
VFW
|
+5.0% |
| 4 |
B
Boys & Girls Clubs of America
|
+7.4% |
| 5 | T Turning Point | -5.9% |
| 6 |
V
Volunteers of America
|
-20.7% |
| 7 |
C
Catholic Charities
|
-15.9% |
| 8 | G Guilderland Food Pantry | - |
| 9 | T The Lovelady Center | - |
| 10 |
V
Veterans of Foreign Wars
|
-7.6% |
Share of tracked category spend, indexed
Store footprint
Store map
147 tracked VFW locations across 39 US states.
Tracked stores by state
- Texas 19
- Illinois 11
- Ohio 10
- Indiana 9
- California 7
- Florida 7
- Minnesota 7
- Maryland 5
- Michigan 5
- Pennsylvania 5
- Montana 4
- North Carolina 4
- South Carolina 4
- Tennessee 4
- Virginia 4
- Arkansas 3
- Georgia 3
- New Jersey 3
- New York 3
- Wisconsin 3
- Alabama 2
- Colorado 2
- Connecticut 2
- Delaware 2
- Kansas 2
- Kentucky 2
- Louisiana 2
- Missouri 2
- Arizona 1
- Iowa 1
- Massachusetts 1
- North Dakota 1
- Nebraska 1
- New Mexico 1
- Nevada 1
- Oklahoma 1
- Oregon 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at VFW
Tracked chains VFW customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Y
Ye Olde Plank Inn
100
K
Key West NAS Commissary
90
T
The Strand Liquor
59
B
Boney's Bayside Market
40
I
Imperial Beach Groce
34
C
Central Liquor & Deli
30
P
Park Place Liquor & Deli
29
More trends