Growth
VFW against its category
The biggest tracked US social or community services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks VFW's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Circles of Love | -23.9% |
| 2 |
A
American Legion
|
+3.6% |
| 3 |
H
Habitat for Humanity
|
+5.7% |
| 4 | T Twin Bridges Rotary Club | - |
| 5 | B Bethel Park Senior Living | -5.3% |
| 6 |
A
American Red Cross
|
+3.0% |
| 7 | N New River YMCA | - |
| 8 | C Charles Town Now | - |
| 9 | N Naval Academy Club | -1.3% |
| 10 |
F
Fraternal Order of Eagles
|
-30.0% |
| 28 |
V
VFW
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked VFW locations across 16 US states.
Tracked stores by state
- Florida 4
- California 3
- Illinois 3
- Texas 3
- South Carolina 2
- Arkansas 1
- Delaware 1
- Georgia 1
- Louisiana 1
- Massachusetts 1
- Nevada 1
- New York 1
- Ohio 1
- Pennsylvania 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at VFW
Tracked chains VFW customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Discount Liquor Of Chatham
100
W
Walk-In Clinic in Meijer
91
K
Key West NAS Commissary
47
D
Doodlebugs
47
Y
Ye Olde Plank Inn
43
W
Weavers Way Co-op
16
Weavers Way Co-op
16
V
Valli Produce
15
Valli Produce
15
More trends