Growth
Ray-Ban against its category
The biggest tracked US bags & accessories by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ray-Ban's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Coach
|
+19.4% |
| 2 |
S
Sunglass Hut
|
-2.1% |
| 3 |
M
Michael Kors
|
-12.7% |
| 4 |
K
kate spade new york
|
-23.0% |
| 5 |
O
Oakley
|
-1.9% |
| 6 |
V
Vera Bradley
|
-9.7% |
| 7 |
B
Brighton
|
-36.0% |
| 8 |
T
Tumi
|
-7.9% |
| 9 |
R
Ray-Ban
|
+11.6% |
| 10 |
F
Fossil
|
-15.4% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked Ray-Ban locations across 15 US states and DC.
Tracked stores by state
- California 9
- Florida 6
- Texas 6
- Hawaii 2
- Massachusetts 2
- New York 2
- Colorado 1
- District of Columbia 1
- Georgia 1
- Illinois 1
- North Carolina 1
- New Jersey 1
- Nevada 1
- Ohio 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Ray-Ban
Tracked chains Ray-Ban customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
Urban Sites
72
Urban Sites
72
More trends