Growth
The Sweet Spot against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Sweet Spot's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 94 | T The Sweet Spot | -17.0% |
Share of tracked category spend, indexed
Store footprint
Store map
40 tracked The Sweet Spot locations across 24 US states.
Tracked stores by state
- California 4
- Virginia 4
- Texas 3
- Florida 2
- Georgia 2
- Illinois 2
- Kentucky 2
- Maine 2
- North Carolina 2
- Oregon 2
- Pennsylvania 2
- Alabama 1
- Arkansas 1
- Iowa 1
- Massachusetts 1
- Mississippi 1
- Montana 1
- Nevada 1
- Ohio 1
- Oklahoma 1
- Tennessee 1
- Utah 1
- Vermont 1
- Washington 1
Customer overlap
Who shops at The Sweet Spot
Tracked chains The Sweet Spot customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cinema Cafe
100
Cinema Cafe
100
O
Oceana Commissary
80
Oceana Commissary
80
E
E Mart
72
B
Boil Bay Seafood City
72
C
Clover Nail Spa
63
L
Little Creek Commissary
61
G
Grand Mart
61
L
Las Palmas 3
58
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