Growth
The Sweet Spot against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Sweet Spot's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 97 | T The Sweet Spot | -1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked The Sweet Spot locations across 9 US states.
Tracked stores by state
- Florida 2
- Virginia 2
- California 1
- Iowa 1
- Illinois 1
- Maine 1
- North Carolina 1
- Texas 1
- Utah 1
Customer overlap
Who shops at The Sweet Spot
Tracked chains The Sweet Spot customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Post Office
100
Post Office
100
C
Cinema Cafe
73
Cinema Cafe
73
D
Dollar Tree Corporate Office
57
Dollar Tree Corporate Office
57
O
Oceana Commissary
56
Oceana Commissary
56
E
E Mart
53
E Mart
53
C
Chi Chop Virginia Beach
53
M
Marshall Sinclair Tattoos
53
B
Boil Bay Seafood City
51
L
Las Palmas 3
45
G
Grand Mart
45
Grand Mart
45
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