Growth
Reebok against its category
The biggest tracked US sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Reebok's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
N
Nike
|
+3.9% |
| 2 |
F
Foot Locker
|
+6.0% |
| 3 |
J
JD Sports
|
+6.3% |
| 4 |
H
Hibbett Sports
|
-1.8% |
| 5 |
C
Champs Sports
|
+4.4% |
| 6 |
D
DTLR
|
+0.1% |
| 7 |
A
adidas
|
- |
| 8 |
S
SNIPES
|
+16.4% |
| 9 |
F
Fleet Feet
|
+11.4% |
| 10 |
N
New Balance
|
+12.8% |
| 18 |
R
Reebok
|
-34.0% |
Share of tracked category spend, indexed
Store footprint
Store map
66 tracked Reebok locations across 24 US states.
Tracked stores by state
- Florida 12
- Texas 9
- New Jersey 4
- California 3
- Illinois 3
- Massachusetts 3
- Missouri 3
- North Carolina 3
- Pennsylvania 3
- Alabama 2
- Arizona 2
- Delaware 2
- Nevada 2
- Ohio 2
- South Carolina 2
- Virginia 2
- Wisconsin 2
- Georgia 1
- Louisiana 1
- Minnesota 1
- Nebraska 1
- New York 1
- Oklahoma 1
- Tennessee 1
Customer overlap
Who shops at Reebok
Tracked chains Reebok customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Grove City Country Club
80
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