Growth
Wilco against its category
The biggest tracked US farm & ranch stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wilco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tractor Supply Co.
|
+1.4% |
| 2 |
F
Fleet Farm
|
+3.3% |
| 3 |
D
D&B Supply
|
+0.1% |
| 4 |
B
Blain's Farm & Fleet
|
-5.8% |
| 5 |
R
Rural King
|
+7.4% |
| 6 |
C
C-A-L Ranch Stores
|
-18.5% |
| 7 |
R
Runnings
|
+3.0% |
| 8 |
M
Murdoch's Ranch & Home Supply
|
+8.1% |
| 9 |
B
BomgaarsSupply
|
+3.0% |
| 10 |
W
Wilco
|
-9.5% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Wilco locations across 3 US states.
Tracked stores by state
- Oregon 16
- Washington 7
- California 2
Customer overlap
Who shops at Wilco
Tracked chains Wilco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bob's Sporting Goods
69
W
Wagner's Market Fresh IGA
57
R
Redmond Travel center
54
E
Erickson's Thriftway
53
C
Cowlitz Tobacco Outlet
53
C
Cascade Select Market
51
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