Chain · United States · data through September 2026

W WinCo logo WinCo

Iceflower tracks 154 WinCo stores across 11 US states. It ranks #2 of 66 tracked US discount grocers by card spend. Its share of tracked category spend moved -6.5% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
154
States
11
Category
Discount Grocers
Category rank
#2

Growth

WinCo against its category

The biggest tracked US discount grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks WinCo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 A ALDI logo ALDI +2.2%
2 W WinCo logo WinCo -6.5%
3 L Lidl logo Lidl -0.1%
4 G Grocery Outlet logo Grocery Outlet +10.3%
5 S Smart & Final logo Smart & Final +3.2%
6 M Marc's logo Marc's -7.0%
7 S Save A Lot logo Save A Lot -3.4%
8 F Food 4 Less logo Food 4 Less +1.2%
9 F Food Depot logo Food Depot +1.3%
10 F FoodMaxx logo FoodMaxx -3.9%

Share of tracked category spend, indexed

100 78.9 2024 Q4 2026 Q3

Store footprint

Store map

154 tracked WinCo locations across 11 US states.

Tracked stores by state

Customer overlap

Who shops at WinCo

Tracked chains WinCo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

More trends

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