Growth
Studio 6 against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Studio 6's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Choice Hotels
|
-5.3% |
| 2 |
H
Hampton Inn & Suites
|
-1.0% |
| 3 |
C
Courtyard by Marriott
|
-2.4% |
| 4 |
H
Holiday Inn Express & Suites
|
+4.1% |
| 5 |
M
Marriott
|
-1.7% |
| 6 |
H
Hilton
|
+0.5% |
| 7 |
R
Residence Inn
|
+2.9% |
| 8 |
P
Potawatomi Hotel
|
+7.5% |
| 9 |
H
Hilton Garden Inn
|
-1.3% |
| 10 |
F
Fairfield Inn & Suites
|
+1.7% |
| 122 |
S
Studio 6
|
+12.6% |
Share of tracked category spend, indexed
Store footprint
Store map
65 tracked Studio 6 locations across 19 US states.
Tracked stores by state
- Texas 24
- California 10
- Arizona 4
- Georgia 4
- Louisiana 4
- Tennessee 3
- Florida 2
- Oklahoma 2
- Oregon 2
- Alabama 1
- Arkansas 1
- Colorado 1
- Indiana 1
- Kentucky 1
- Mississippi 1
- North Carolina 1
- New Mexico 1
- Ohio 1
- Virginia 1
Customer overlap
Who shops at Studio 6
Tracked chains Studio 6 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Ft Sam Houston
24
More trends