Growth
El Rancho Supermercado against its category
The biggest tracked US grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Rancho Supermercado's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Publix
|
-7.6% |
| 2 |
K
Kroger
|
-2.6% |
| 3 |
A
ALDI
|
+1.9% |
| 4 |
M
Meijer
|
+0.8% |
| 5 |
F
Food Lion
|
+5.1% |
| 6 |
S
Safeway
|
+0.4% |
| 7 |
T
Trader Joe's
|
+7.5% |
| 8 |
G
Giant Eagle
|
+2.0% |
| 9 |
W
WinCo
|
-0.5% |
| 10 |
W
Wegmans
|
-0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked El Rancho Supermercado locations across 4 US states.
Tracked stores by state
- Texas 27
- California 2
- Indiana 1
- Kansas 1
Customer overlap
Who shops at El Rancho Supermercado
Tracked chains El Rancho Supermercado customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
El Rio Grande Latin Market
100
El Rio Grande Latin Market
100
J
Joe V's
62
S
Super Mercado Mexico
60
S
Savers Cost Plus
54
S
Super Mercado Monterrey
52
L
La Azteca Meat Market
41
E
El Paso Gold and Silver Exchange
40
M
Mi Tienda
37
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