Growth
Fresh against its category
The biggest tracked US grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fresh's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Publix
|
-7.6% |
| 2 |
K
Kroger
|
-2.6% |
| 3 |
A
ALDI
|
+1.9% |
| 4 |
M
Meijer
|
+0.8% |
| 5 |
F
Food Lion
|
+5.1% |
| 6 |
S
Safeway
|
+0.4% |
| 7 |
T
Trader Joe's
|
+7.5% |
| 8 |
G
Giant Eagle
|
+2.0% |
| 9 |
W
WinCo
|
-0.5% |
| 10 |
W
Wegmans
|
-0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Fresh locations across 7 US states.
Tracked stores by state
- Texas 3
- California 2
- New York 2
- Massachusetts 1
- Missouri 1
- New Jersey 1
- Virginia 1
Customer overlap
Who shops at Fresh
Tracked chains Fresh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Farmers Electric Cooperative
100
F
FRESH 15
89
R
Rockwall County EMS
63
H
Homeboys
53
C
Country Friends Veterinary Clinic
50
R
Racquet & Jog
48
Racquet & Jog
48
P
Pet Supplies Plus Tyler
45
Pet Supplies Plus Tyler
45
B
Brookshire's Fuel
45
Brookshire's Fuel
45
C
Caddo Mills City Hall
45
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