Growth
Fresh against its category
The biggest tracked US skincare chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fresh's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
Fresh
|
-2.3% |
| 2 |
L
L'OCCITANE en Provence
|
+8.5% |
| 3 | S Skin Laundry | +17.7% |
| 4 |
K
Kiehl's
|
-10.8% |
| 5 |
L
L'Occitane
|
+6.4% |
| 6 |
W
Water's Edge Dermatology
|
-6.6% |
| 7 | T The Face Shop | -2.9% |
| 8 |
C
Clean Your Dirty Face
|
- |
| 9 |
A
Aesop
|
-32.0% |
| 10 |
T
The Body Shop
|
-28.2% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked Fresh locations across 15 US states.
Tracked stores by state
- New York 6
- California 5
- Texas 4
- Massachusetts 3
- Illinois 2
- Arkansas 1
- Florida 1
- Georgia 1
- Missouri 1
- New Hampshire 1
- New Jersey 1
- Nevada 1
- Ohio 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at Fresh
Tracked chains Fresh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Farmers Electric Cooperative
100
C
Country Friends Veterinary Clinic
53
S
Super 1 Foods Fuel
52
Super 1 Foods Fuel
52
B
Brookshire's Fuel
52
Brookshire's Fuel
52
R
Racquet & Jog
49
Racquet & Jog
49
H
Homeboys
48
P
Pablo's Restaurant and Cantina
44
P
Pet Supplies Plus Tyler
44
Pet Supplies Plus Tyler
44
C
Caddo Mills City Hall
44
More trends