Growth
Banner's Hallmark Shop against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Banner's Hallmark Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked Banner's Hallmark Shop locations across 3 US states.
Tracked stores by state
- Virginia 22
- Maryland 17
- North Carolina 3
Customer overlap
Who shops at Banner's Hallmark Shop
Tracked chains Banner's Hallmark Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Q
Quantico MCB Commissary
47
Quantico MCB Commissary
47
F
Fort Belvoir Commissary
29
M
Martin's Fuel
29
Martin's Fuel
29
M
Merrifield Golf
26
O
Oceana Commissary
26
Oceana Commissary
26
More trends