Growth
Alvin's Island against its category
The biggest tracked US gift shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Alvin's Island's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
-7.9% |
| 2 |
B
BoxLunch
|
-11.6% |
| 3 | W WinStar World Casino and Resort | - |
| 4 |
A
Alvin's Island
|
-16.4% |
| 5 | V VIP Smoke Shop | -32.3% |
| 6 |
T
The Paper Store
|
-2.4% |
| 7 | V Vance Outdoors | -15.0% |
| 8 | D Disney Springs Marketplace | -12.2% |
| 9 |
P
POP Mart
|
- |
| 10 | B Bronner's CHRISTmas Wonderland | -11.9% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked Alvin's Island locations across 2 US states.
Customer overlap
Who shops at Alvin's Island
Tracked chains Alvin's Island customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
McGuire's Irish Pub
100
McGuire's Irish Pub
100
C
Central Alabama Electric Cooperative
82
Central Alabama Electric Cooperative
82
T
The Crab Trap
75
L
Lulu's
61
Lulu's
61
F
Fishbein Orthodontics
55
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