Growth
Super Wings against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Super Wings's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
| 12 | S Super Wings | -11.7% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Super Wings locations across 3 US states.
Tracked stores by state
Customer overlap
Who shops at Super Wings
Tracked chains Super Wings customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Conner's Supermarket
100
B
Brew Thru
88
Brew Thru
88
D
Dare County ABC Board
85
S
Salt Coast Outfitters
83
T
TW's Bait & Tackle
75
P
Parrot Bay
67
F
Farmer's Daughter
65
S
Shaka’s Beach Bar & Grill
52
More trends