Growth
Mi Casita against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mi Casita's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 49 | M Mi Casita | -8.5% |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked Mi Casita locations across 18 US states and DC.
Tracked stores by state
- North Carolina 12
- California 5
- Texas 4
- Ohio 3
- Alabama 2
- Kentucky 2
- New Mexico 2
- Arkansas 1
- District of Columbia 1
- Florida 1
- Indiana 1
- Mississippi 1
- New Jersey 1
- New York 1
- Oregon 1
- Virginia 1
- Wisconsin 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at Mi Casita
Tracked chains Mi Casita customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cumberland County
90
S
Sammio's Italian Restaurant
67
Z
Zorbas Gyro
54
M
Mi Casita Mexican Restaurant
49
L
Luigi's Italian Chophouse and Bar
49
C
Circle W Marketplace
46
T
Tolar Supply Co
46
B
Bell's Seed Store
45
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