Growth
El Mariachi against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Mariachi's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 17 | E El Mariachi | +2.5% |
Share of tracked category spend, indexed
Store footprint
Store map
53 tracked El Mariachi locations across 29 US states.
Tracked stores by state
- Alabama 5
- Virginia 5
- Mississippi 4
- Missouri 3
- New York 3
- Georgia 2
- Hawaii 2
- Kentucky 2
- Massachusetts 2
- Pennsylvania 2
- Tennessee 2
- Texas 2
- Wisconsin 2
- West Virginia 2
- Arkansas 1
- Florida 1
- Iowa 1
- Illinois 1
- Louisiana 1
- Maryland 1
- Michigan 1
- Minnesota 1
- North Carolina 1
- New Hampshire 1
- New Mexico 1
- Ohio 1
- Rhode Island 1
- South Carolina 1
- South Dakota 1
Customer overlap
Who shops at El Mariachi
Tracked chains El Mariachi customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fort Novosel Commissary
100
P
Powell Valley Electric Cooperative
78
N
Noonan's
73
D
Duncan Lumber
65
N
Nelson Food Mart
61
C
Coliseum Liquors
61
L
Lake Mills Market
56
B
Butler Rural Elec Cooperative Inc
48
B
Big Daddy Liquor
44
S
Sterling Oil Co
43
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