Growth
El Mariachi against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Mariachi's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked El Mariachi locations across 19 US states.
Tracked stores by state
- Virginia 4
- Alabama 3
- Kentucky 2
- Mississippi 2
- Pennsylvania 2
- Tennessee 2
- Wisconsin 2
- Florida 1
- Georgia 1
- Hawaii 1
- Iowa 1
- Illinois 1
- Maryland 1
- Michigan 1
- Missouri 1
- North Carolina 1
- Ohio 1
- Texas 1
- West Virginia 1
Customer overlap
Who shops at El Mariachi
Tracked chains El Mariachi customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fort Novosel Commissary
100
S
Save My Roof
80
N
Noonan's
76
C
Coliseum Liquors
68
H
Harrison Gun Club
68
P
Powell Valley Electric Cooperative
65
D
Driver Licensing Regional Office
64
L
Lake Mills Market
55
B
Butler Rural Elec Cooperative Inc
49
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