Growth
La Fiesta against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Fiesta's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 12 | L La Fiesta | -4.8% |
Share of tracked category spend, indexed
Store footprint
Store map
60 tracked La Fiesta locations across 25 US states.
Tracked stores by state
- Georgia 8
- Texas 7
- North Carolina 5
- Florida 4
- Illinois 4
- Arkansas 3
- California 3
- Colorado 3
- Nevada 3
- Ohio 3
- New York 2
- Oklahoma 2
- Alaska 1
- Alabama 1
- Indiana 1
- Kansas 1
- Michigan 1
- Missouri 1
- Mississippi 1
- New Mexico 1
- Oregon 1
- South Carolina 1
- Tennessee 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at La Fiesta
Tracked chains La Fiesta customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Farmers Fresh Market
100
S
Sage Mart
92
S
S&G
81
C
China Lake NAWS Commissary
70
S
Sierra Lanes
68
M
Monnettes' Market
64
L
Luckie's Barn & Grill
62
A
Ale's Steakhouse & Bar
59
More trends