Growth
La Hacienda against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Hacienda's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 18 | L La Hacienda | +2.6% |
Share of tracked category spend, indexed
Store footprint
Store map
80 tracked La Hacienda locations across 31 US states.
Tracked stores by state
- Texas 12
- Georgia 6
- Tennessee 6
- California 5
- Florida 5
- Kansas 5
- Illinois 3
- Kentucky 3
- South Carolina 3
- Alabama 2
- Delaware 2
- Indiana 2
- Michigan 2
- North Carolina 2
- Nebraska 2
- New Jersey 2
- New Mexico 2
- New York 2
- Utah 2
- Arkansas 1
- Arizona 1
- Colorado 1
- Connecticut 1
- Iowa 1
- Massachusetts 1
- Maryland 1
- Missouri 1
- Oklahoma 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at La Hacienda
Tracked chains La Hacienda customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
United Church
63
P
Peterson's Fresh Market
59
D
Dover AFB Commissary
41
Dover AFB Commissary
41
A
Alyssa's Antique Depot
35
B
Bayhealth Medical Center
34
Bayhealth Medical Center
34
B
Brenford Animal Hospital
34
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