Growth
Kid City against its category
The biggest tracked US baby & kids by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kid City's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Carter's
|
+1.6% |
| 2 |
T
The Children's Place
|
-2.7% |
| 3 |
J
Janie and Jack
|
-3.8% |
| 4 |
O
OshKosh B'Gosh
|
-11.8% |
| 5 |
G
Gap Kids
|
+17.1% |
| 6 | K Kidz Again | -2.3% |
| 7 | F Fashion Cents Consignment | -4.6% |
| 8 | K Kid City | -5.0% |
| 9 | P Palm Beach Kidz | - |
| 10 |
P
Pottery Barn Kids
|
+10.5% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Kid City locations across 3 US states.
Tracked stores by state
- New Jersey 5
- New York 4
- Pennsylvania 3
Customer overlap
Who shops at Kid City
Tracked chains Kid City customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
SuperFresh Passaic
100
V
Vela-Ber Market
56
A
Antillana Superfood
48
S
Super Supermarket
38
S
SuperFresh Clifton
36
M
Made by Raquel
35
E
El Bodegon Deli Grill
34
L
La Mia Meats Market
34
I
Impressions Beauty
33
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