Growth
SureStay Plus against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks SureStay Plus's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Choice Hotels
|
-5.3% |
| 2 |
H
Hampton Inn & Suites
|
-1.0% |
| 3 |
C
Courtyard by Marriott
|
-2.4% |
| 4 |
H
Holiday Inn Express & Suites
|
+4.1% |
| 5 |
M
Marriott
|
-1.7% |
| 6 |
H
Hilton
|
+0.5% |
| 7 |
R
Residence Inn
|
+2.9% |
| 8 |
P
Potawatomi Hotel
|
+7.5% |
| 9 |
H
Hilton Garden Inn
|
-1.3% |
| 10 |
F
Fairfield Inn & Suites
|
+1.7% |
| 160 |
S
SureStay Plus
|
-18.1% |
Share of tracked category spend, indexed
Store footprint
Store map
49 tracked SureStay Plus locations across 21 US states.
Tracked stores by state
- California 12
- Texas 6
- North Carolina 4
- Florida 3
- Missouri 3
- Idaho 2
- New York 2
- Tennessee 2
- Utah 2
- West Virginia 2
- Alabama 1
- Delaware 1
- Illinois 1
- Indiana 1
- Kentucky 1
- New Mexico 1
- Nevada 1
- Oklahoma 1
- Oregon 1
- Pennsylvania 1
- Wyoming 1
Customer overlap
Who shops at SureStay Plus
Tracked chains SureStay Plus customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
Uptown Steakhouse
100
D
Davis Food & Drug
9
U
Ute Petroleum
8
More trends