Trends · data through September 2026

Latin American & Caribbean in Virginia

Iceflower tracks 333 stores from 281 Latin American & Caribbean chains in Virginia. Pollo Campero grew fastest over the last year, ahead of King Pollo and Super Chicken.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
281
Tracked stores
333
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Latin American & Caribbean chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Pollo Campero and King Pollo sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Pollo Campero logo Pollo Campero ▲1 +8.4%
2 K King Pollo - -0.5%
3 S Super Chicken - -0.8%
4 D Doña Sazón - -2.0%
5 L La Carreta logo La Carreta ▼1 -3.2%
6 E El Pollo Rico - -5.3%
7 P Pupusas Express - -7.7%
8 P Pupuseria Dona Azucena - -9.3%
9 S Sabor Latino - -33.1%
  • Super Chicken
  • Pollo Campero
  • La Carreta
  • Cutlass Grille
  • Super Rico
  • El Pollo Rico
  • Island Cafe
  • Other tracked chains

Store footprint

Store map

333 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Super Chicken (6)
  • Pollo Campero (9)
  • La Carreta (5)
  • Cutlass Grille (1)
  • Super Rico (1)
  • El Pollo Rico (3)
  • Island Cafe (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Pollo Campero logo Pollo Campero 9
  • 2 S Super Chicken 6
  • 3 L La Carreta logo La Carreta 5
  • 4 P Pupusas Express 4
  • 5 P Pupuseria Dona Azucena 4
  • 6 I Inka Grill 3
  • 7 K King Pollo 3
  • 8 S Sabor Latino 3
  • 9 C Canastas Chicken logo Canastas Chicken 3
  • 10 E El Pollo Rico 3
  • 11 D Doña Sazón 3
  • 12 E El Quetzal Grill 2
  • 13 C Chicken Rico logo Chicken Rico 2
  • 14 S Super Pollo 2
  • 15 S Spin Pollo 2
  • 16 P Perfect Pollo 2
  • 17 C Crisp & Juicy logo Crisp & Juicy 2
  • 18 T Tipicos Doña Juanita 2
  • 19 M Mi Rico Peru 2
  • 20 L La Pupusa Loca 2
  • 21 J Juan More Taco 2
  • 22 V Victor's Grill Churrasqueria logo Victor's Grill Churrasqueria 2
  • 23 R Rositas Restaurant 2
  • 24 M Margarita Restaurant 2
  • 25 J Jamaica House Restaurant 2
  • 26 C Charles' Kitchen 2
  • 27 I Inca Social logo Inca Social 2
  • 28 H Huascaran 1
  • 29 E El Cuscatleco 1
  • 30 Q Queen's Jamaican Restaurant 1
  • 31 E Empanadas De Mendoza 1
  • 32 T The Misky Chicken 1
  • 33 P Pisco Paradise 1
  • 34 C Chicken Run Express 1
  • 35 Q Quiubo Parce 1
  • 36 I Island Delights 1
  • 37 M Mi Pueblo Comida Hondureña 1
  • 38 N Nankar Peru logo Nankar Peru 1
  • 39 T The Super Grill 1
  • 40 S Sky Restaurant & Lounge 1
  • 41 F Fruitsplash Factory 1
  • 42 E El Sabor Latino 1
  • 43 G Guajiros Miami Eatery 1
  • 44 L La Perla logo La Perla 1
  • 45 P Pupuseria Danny 1
  • 46 P Pupuseria El Buen Gusto 1
  • 47 S Super Amanecer 3 1
  • 48 D Dredge 1
  • 49 T Tropics Island Grill 1
  • 50 L LaLa's Fuzion 1

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