Trends · data through September 2026

Family Restaurants & Diners in Virginia

Iceflower tracks 435 stores from 177 family restaurants & diners in Virginia. Shorty's Diner grew fastest over the last year, ahead of Friendly's and Waffle House.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
177
Tracked stores
435
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family restaurants & diners

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Shorty's Diner and Friendly's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Shorty's Diner - +19.6%
2 F Friendly's logo Friendly's - +16.0%
3 W Waffle House logo Waffle House - +5.4%
4 S Shoney's - +2.7%
5 T Ted's Bulletin logo Ted's Bulletin - +2.4%
6 C Cracker Barrel Old Country Store logo Cracker Barrel Old Country Store - +0.1%
7 H Huddle House logo Huddle House - -0.6%
8 I IHOP logo IHOP - -1.4%
9 M Metro Diner logo Metro Diner - -2.0%
10 D Denny's logo Denny's - -2.4%
11 B Bob Evans logo Bob Evans - -3.0%
12 V Village Inn logo Village Inn - -3.6%
13 S Silver Diner logo Silver Diner - -3.9%
14 T Texas Inn ▲1 -4.5%
15 B Bob & Edith's Diner - -5.3%
  • IHOP
  • Cracker Barrel Old Country Store
  • Waffle House
  • Silver Diner
  • Denny's
  • Ted's Bulletin
  • Metro Diner
  • Other tracked chains

Store footprint

Store map

435 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • IHOP (68)
  • Cracker Barrel Old Country Store (32)
  • Waffle House (75)
  • Silver Diner (12)
  • Denny's (20)
  • Ted's Bulletin (4)
  • Metro Diner (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 W Waffle House logo Waffle House 75
  • 2 I IHOP logo IHOP 68
  • 3 C Cracker Barrel Old Country Store logo Cracker Barrel Old Country Store 32
  • 4 D Denny's logo Denny's 20
  • 5 H Huddle House logo Huddle House 13
  • 6 S Silver Diner logo Silver Diner 12
  • 7 B Bob Evans logo Bob Evans 8
  • 8 F Famous Anthony's 7
  • 9 B Bob & Edith's Diner 5
  • 10 T Ted's Bulletin logo Ted's Bulletin 4
  • 11 V Village Inn logo Village Inn 4
  • 12 T Texas Inn 3
  • 13 S Shoney's 3
  • 14 F Friendly's logo Friendly's 3
  • 15 S Shorty's Diner 3
  • 16 M Metro Diner logo Metro Diner 3
  • 17 P Pink Cadillac Diner 2
  • 18 M Mary's Diner 2
  • 19 M Martin's Soul Food 2
  • 20 J Johnny Ray's Sultry Soul Food 2
  • 21 T Tammy's Diner 2
  • 22 C City Diner 2
  • 23 A Angelle's Diner 2
  • 24 C Country Kitchen logo Country Kitchen 2
  • 25 C Country Cafe 2
  • 26 S Southern Kitchen 2
  • 27 J Juke Box Diner 2
  • 28 D Della J’s Delectables 1
  • 29 T The Farm at 17 South 1
  • 30 W West Galax 1
  • 31 O Old 360 Diner 1
  • 32 L Logan's Diner 1
  • 33 T The Willz Experience 1
  • 34 L Little Dog Diner 1
  • 35 C Coach's Diner 1
  • 36 H Hot Dogs by Garrett 1
  • 37 P Piccadilly Cafeteria logo Piccadilly Cafeteria 1
  • 38 F Frost Diner 1
  • 39 P Paris Inn Restaurant 1
  • 40 D Dale's Diner 1
  • 41 T The Village Inn logo The Village Inn 1
  • 42 M Mayberry Diner 1
  • 43 H Hometown Diner 1
  • 44 H Harold's Kitchen 1
  • 45 P Paul's Place 1
  • 46 H Hair Of The Dog Eatery logo Hair Of The Dog Eatery 1
  • 47 C Crossroads Italian Bistro 1
  • 48 Z Zynodoa Restaurant 1
  • 49 T Tootsies Diner 1
  • 50 W Walker's Diner 1

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