Trends · data through September 2026

Upscale Casual in Virginia

Iceflower tracks 84 stores from 24 upscale casual chains in Virginia. Founding Farmers grew fastest over the last year, ahead of The Cheesecake Factory and Yard House.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
24
Tracked stores
84
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Founding Farmers and The Cheesecake Factory sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Founding Farmers logo Founding Farmers ▲1 +11.0%
2 T The Cheesecake Factory logo The Cheesecake Factory - +4.6%
3 Y Yard House logo Yard House - +4.2%
4 F Firebirds Wood Fired Grill logo Firebirds Wood Fired Grill - +0.3%
5 B Burtons Grill & Bar logo Burtons Grill & Bar ▲1 -3.3%
6 C Cooper's Hawk Winery & Restaurant logo Cooper's Hawk Winery & Restaurant - -7.6%
7 P P.F. Chang's logo P.F. Chang's - -9.7%
8 B Bonefish Grill logo Bonefish Grill - -10.6%
9 T The Melting Pot logo The Melting Pot - -16.5%
10 M Maggiano's Little Italy logo Maggiano's Little Italy ▼2 -26.9%
  • The Cheesecake Factory
  • Yard House
  • Firebirds Wood Fired Grill
  • Cooper's Hawk Winery & Restaurant
  • Sedona Taphouse
  • P.F. Chang's
  • Bonefish Grill
  • Other tracked chains

Store footprint

Store map

84 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • The Cheesecake Factory (9)
  • Yard House (4)
  • Firebirds Wood Fired Grill (6)
  • Cooper's Hawk Winery & Restaurant (4)
  • Sedona Taphouse (8)
  • P.F. Chang's (7)
  • Bonefish Grill (12)
  • Other tracked chains

Top tracked chains by store count

More trends

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