Trends · data through September 2026

Breakfast & Brunch Cafes in Virginia

Iceflower tracks 118 stores from 58 breakfast & brunch cafes in Virginia. First Watch grew fastest over the last year, ahead of Biscuitville and Eggspectation.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
58
Tracked stores
118
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast & brunch cafes

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. First Watch and Biscuitville sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F First Watch logo First Watch - +3.8%
2 B Biscuitville logo Biscuitville - -13.5%
3 E Eggspectation logo Eggspectation - -15.9%
4 U Uptown Cafe - -65.5%
  • First Watch
  • Milk & Honey Southern Inspired Kitchen
  • Eggs Up Grill
  • Biscuit Belly
  • Another Broken Egg Cafe
  • Biscuitville
  • The Breakfast Club
  • Other tracked chains

Store footprint

Store map

118 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • First Watch (30)
  • Milk & Honey Southern Inspired Kitchen (4)
  • Eggs Up Grill (6)
  • Biscuit Belly (2)
  • Another Broken Egg Cafe (1)
  • Biscuitville (9)
  • The Breakfast Club (1)
  • Other tracked chains

Top tracked chains by store count

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