Trends · data through September 2026

Motels in Virginia

Iceflower tracks 158 stores from 52 motel chains in Virginia. Budget Inn grew fastest over the last year, ahead of Super 8 and Red Roof.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
52
Tracked stores
158
Consumer panel
130M+

Growth ranking

Fastest-growing tracked motel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Budget Inn and Super 8 sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Budget Inn - +11.9%
2 S Super 8 logo Super 8 - +0.8%
3 R Red Roof logo Red Roof - -8.6%
4 R Royal Inn Motel ▲1 -21.9%
5 R Relax Inn ▼1 -31.6%
  • Red Roof
  • Motel 6
  • Super 8
  • Budget Inn
  • American Inn
  • Budget Lodge
  • Star Motel
  • Other tracked chains

Store footprint

Store map

158 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Red Roof (35)
  • Motel 6 (29)
  • Super 8 (33)
  • Budget Inn (5)
  • American Inn (1)
  • Budget Lodge (2)
  • Star Motel (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 R Red Roof logo Red Roof 35
  • 2 S Super 8 logo Super 8 33
  • 3 M Motel 6 logo Motel 6 29
  • 4 B Budget Inn 5
  • 5 R Royal Inn Motel 3
  • 6 R Relax Inn 3
  • 7 B Budget Lodge 2
  • 8 R Royal Inn 2
  • 9 T Travel Inn 2
  • 10 K Knights Inn logo Knights Inn 2
  • 11 W Washington Burgess Inn 1
  • 12 S Southside Motel and Marina 1
  • 13 C Colony House Motor Lodge 1
  • 14 B Bedford Motel 1
  • 15 T Timberlake Motel 1
  • 16 B Bay Motel 1
  • 17 B Birchwood Motel 1
  • 18 E Economy 7 Inn 1
  • 19 T Twi-Lite Motel 1
  • 20 R Richmond Inn 1
  • 21 T Town & Country Motor Lodge 1
  • 22 Q Quarry Inn 1
  • 23 B Blue Ridge Motel 1
  • 24 M Merrimac Inn & Suites 1
  • 25 C Captain John Smith Inn Williamsburg 1
  • 26 W Wachapreage Inn 1
  • 27 E Edgewood Motel 1
  • 28 T Town Motel 1
  • 29 C Camelot Inn 1
  • 30 R Redwood Motel 1
  • 31 G Grey Pine Lodge logo Grey Pine Lodge 1
  • 32 A American Inn 1
  • 33 S Star Motel 1
  • 34 N Northumberland Motel 1
  • 35 M Midlothian Inn 1
  • 36 B Breeze Inn & Suites 1
  • 37 W Whitehouse Motel 1
  • 38 V Virginia Lodge Motel 1
  • 39 L Luray Caverns Motel logo Luray Caverns Motel 1
  • 40 H Hillside Motel 1
  • 41 J Jefferson Motel 1
  • 42 S Snow White Motel 1
  • 43 S Sea Shell Motel 1
  • 44 R Rip Van Winkle Motel 1
  • 45 B Brookside Motel 1
  • 46 C City Motel 1
  • 47 R Red Carpet Inn 1
  • 48 A America's Express Inn 1
  • 49 B Big Walker Motel 1
  • 50 S Southern Motel 1

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