Trends · data through September 2026

Jewelry Stores in Virginia Beach-Chesapeake-Norfolk, VA-NC

Iceflower tracks 87 stores from 62 jewelry store chains in Virginia Beach-Chesapeake-Norfolk, VA-NC. Kay Jewelers grew fastest over the last year, ahead of REEDS Jewelers and Zales.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
62
Tracked stores
87
Consumer panel
130M+

Growth ranking

Fastest-growing tracked jewelry store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Kay Jewelers and REEDS Jewelers sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 K Kay Jewelers logo Kay Jewelers - +3.3%
2 R REEDS Jewelers logo REEDS Jewelers - -3.6%
3 Z Zales logo Zales - -15.6%
  • Kay Jewelers
  • Zales
  • Long Jewelers
  • Diamonds Direct
  • Jared
  • Fink's Jewelers
  • REEDS Jewelers
  • Other tracked chains

Store footprint

Store map

87 tracked store locations in Virginia Beach-Chesapeake-Norfolk, VA-NC. The 7 largest tracked chains are highlighted.

  • Kay Jewelers (14)
  • Zales (6)
  • Long Jewelers (2)
  • Diamonds Direct (1)
  • Jared (2)
  • Fink's Jewelers (1)
  • REEDS Jewelers (5)
  • Other tracked chains

Top tracked chains by store count

  • 1 K Kay Jewelers logo Kay Jewelers 14
  • 2 Z Zales logo Zales 6
  • 3 R REEDS Jewelers logo REEDS Jewelers 5
  • 4 L Long Jewelers 2
  • 5 J Jared logo Jared 2
  • 6 G Goodman & Sons Jewelers 2
  • 7 B Best of Everything 1
  • 8 L Laney's Diamonds and Jewelry 1
  • 9 H HK Jewelry & Repair 1
  • 10 S Sterling Pelican 1
  • 11 T Timelessly You Jewelry 1
  • 12 G Goldman Jewelers 1
  • 13 B BeJeweled 1
  • 14 R Raybar Fine Jewelry 1
  • 15 K Kingsmill Jewelers 1
  • 16 G Geneva Watch LLC 1
  • 17 J Jewelry Plus Ltd. 1
  • 18 F Ficarra Jewelers 1
  • 19 S Sun’s Jewelry & Clock 1
  • 20 H Helzberg Diamonds logo Helzberg Diamonds 1
  • 21 H Han's Clock & Watch Repair 1
  • 22 S Spry Creek 1
  • 23 H Hilton Village Goldsmith 1
  • 24 C Candles, Incense & More 1
  • 25 P Penny and a Sixpence 1
  • 26 G Golden Creations 1
  • 27 V VB Jewelry & Gifts 1
  • 28 T The Mystic Jewel 1
  • 29 G Goldmine Silver 1
  • 30 J J & M Jewelers 1
  • 31 Z Zion's Kreations 1
  • 32 J Jewelry By Doc 1
  • 33 B Boulevard Jewelers 1
  • 34 L Lisa's Tinker Treasures 1
  • 35 D Diamonds Direct 1
  • 36 F Fink's Jewelers logo Fink's Jewelers 1
  • 37 T Tidewater Diamond 1
  • 38 E Essential Grillz 1
  • 39 A Adele Diamond logo Adele Diamond 1
  • 40 C Choi's Watch and Jewelry Repair 1
  • 41 E Either Ore Jewelers 1
  • 42 J Jewelry Repair & Design 1
  • 43 B Baker's Fine Jewelry & Gifts 1
  • 44 M Mister Jewelry 1
  • 45 R Rinehart Brothers Jewelers 1
  • 46 W Williamsburg Jewelers 1
  • 47 N Nunez Fine Jewelers 1
  • 48 T The Precious Gem 1
  • 49 G Gold N Diamonds 1
  • 50 B Boyer's Diamonds of Williamsburg 1

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