Trends · data through September 2026

Discount Stores in Richmond, VA

Iceflower tracks 197 stores from 16 discount store chains in Richmond, VA. Five Below grew fastest over the last year, ahead of Dollar Tree and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
197
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Five Below logo Five Below - +18.4%
2 D Dollar Tree logo Dollar Tree - +5.1%
3 D Dollar General logo Dollar General - +2.2%
4 O Ollie's Bargain Outlet logo Ollie's Bargain Outlet - +2.2%
5 R Roses Discount Store logo Roses Discount Store - -6.4%
6 F Family Dollar logo Family Dollar - -6.7%
7 B Big Lots logo Big Lots - -28.7%
8 P pOpshelf logo pOpshelf ▲1 -39.9%
9 M Maxway logo Maxway ▼1 -99.1%
  • Dollar General
  • Dollar Tree
  • Family Dollar
  • Five Below
  • Roses Discount Store
  • Ollie's Bargain Outlet
  • Big Lots
  • Other tracked chains

Store footprint

Store map

197 tracked store locations in Richmond, VA. The 7 largest tracked chains are highlighted.

  • Dollar General (73)
  • Dollar Tree (39)
  • Family Dollar (47)
  • Five Below (11)
  • Roses Discount Store (5)
  • Ollie's Bargain Outlet (3)
  • Big Lots (6)
  • Other tracked chains

Top tracked chains by store count

More trends

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