Trends · data through July 2026

Discount Stores in Virginia Beach-Chesapeake-Norfolk, VA-NC

Iceflower tracks 254 stores from 17 discount stores chains in Virginia Beach-Chesapeake-Norfolk, VA-NC. Dollar Tree grew fastest over the last year, ahead of Dollar General and Roses Discount Store.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
254
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree - +13.4%
2 D Dollar General logo Dollar General - +6.7%
3 R Roses Discount Store logo Roses Discount Store ▲1 -2.1%
4 O Ollie's Bargain Outlet logo Ollie's Bargain Outlet ▲1 -4.0%
5 F Family Dollar logo Family Dollar - -13.5%
6 B Big Lots logo Big Lots ▼2 -69.0%
  • Dollar Tree
  • Dollar General
  • Family Dollar
  • Five Below
  • Ollie's Bargain Outlet
  • Roses Discount Store
  • Big Lots
  • Other tracked chains

Store footprint

Store map

254 tracked store locations in Virginia Beach-Chesapeake-Norfolk, VA-NC. The 7 largest tracked chains are highlighted.

  • Dollar Tree (67)
  • Dollar General (80)
  • Family Dollar (51)
  • Five Below (15)
  • Ollie's Bargain Outlet (6)
  • Roses Discount Store (7)
  • Big Lots (13)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.