Growth
Dollar City against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dollar City's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
|
+2.9% |
| 2 |
D
|
+3.3% |
| 3 |
F
|
-7.7% |
| 4 |
F
|
+19.0% |
| 5 |
O
|
+4.2% |
| 6 |
B
|
-8.3% |
| 7 | O Ocean State Job Lot | +3.6% |
| 8 |
R
|
-5.8% |
| 9 |
B
|
-74.3% |
| 10 |
P
|
-9.6% |
| 53 | D Dollar City | -3.2% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Dollar City locations across 12 US states.
Tracked stores by state
- Maryland 5
- New Jersey 2
- Arizona 1
- California 1
- Connecticut 1
- Florida 1
- Illinois 1
- Missouri 1
- New York 1
- Tennessee 1
- Texas 1
- Virginia 1
Customer overlap
Who shops at Dollar City
Tracked chains Dollar City customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends