Trends · data through July 2026

Vitamin Stores in the United States

Iceflower tracks 1,602 stores from 251 vitamin stores chains in the United States. Trek CBD grew fastest over the last year, ahead of Nutrishop and Southern Nutrition.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
251
Tracked stores
1,602
Consumer panel
130M+

Growth ranking

Fastest-growing tracked vitamin stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Trek CBD and Nutrishop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Trek CBD ▲3 +18.6%
2 N Nutrishop logo Nutrishop ▲3 +14.6%
3 S Southern Nutrition logo Southern Nutrition - +13.2%
4 E Extreme Nutrition ▲1 +12.5%
5 B Bucked Up logo Bucked Up ▲3 +8.0%
6 S Supplement Superstores ▲1 +3.4%
7 P Pro Body Warehouse logo Pro Body Warehouse ▼1 +2.2%
8 D Discount Nutrition Superstore ▲2 +1.8%
9 M Maximus Nutrition - +1.2%
10 F Fruitful Yield logo Fruitful Yield ▲1 +1.2%
11 T The Vitamin Shoppe logo The Vitamin Shoppe - +0.2%
12 N Nutrition Depot ▼1 -0.9%
13 G GNC logo GNC - -2.5%
14 N Nutrition Faktory ▲1 -3.7%
15 N Next Level Sports Nutrition - -3.9%
  • GNC
  • The Vitamin Shoppe
  • 5 Star Nutrition
  • Mi Tienda Latina
  • Customedica Pharmacy
  • Bucked Up
  • Good Nutrition
  • Other tracked chains

Store footprint

Store map

1,602 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • GNC (666)
  • The Vitamin Shoppe (542)
  • 5 Star Nutrition (18)
  • Mi Tienda Latina (2)
  • Customedica Pharmacy (2)
  • Bucked Up (5)
  • Good Nutrition (6)
  • Other tracked chains

Top tracked chains by store count

  • 1 G GNC logo GNC 666
  • 2 T The Vitamin Shoppe logo The Vitamin Shoppe 542
  • 3 5 5 Star Nutrition logo 5 Star Nutrition 18
  • 4 E Earthbar logo Earthbar 14
  • 5 F Fruitful Yield logo Fruitful Yield 11
  • 6 Y Your CBD Store 10
  • 7 S Supplement Superstores 9
  • 8 N Nutrishop logo Nutrishop 9
  • 9 G Good Nutrition 6
  • 10 N Nutrition Faktory 6
  • 11 B Bucked Up logo Bucked Up 5
  • 12 S Supplement Giant 5
  • 13 M Max Nutrition 5
  • 14 N Next Level Sports Nutrition 4
  • 15 P Pro Body Warehouse logo Pro Body Warehouse 4
  • 16 S Southern Nutrition logo Southern Nutrition 4
  • 17 N Nutrition Depot 4
  • 18 A Athletes' Nutrition - San Diego 4
  • 19 T Trek CBD 3
  • 20 W Wholesale Nutrition Center 3
  • 21 S Supreme Nutrition 3
  • 22 E Extreme Nutrition 3
  • 23 J Jersey Shore Supplements 3
  • 24 T Total Nutrition 3
  • 25 S SupZilla 3
  • 26 D Discount Nutrition Superstore 3
  • 27 M Maximus Nutrition 3
  • 28 J Jax Nutrition logo Jax Nutrition 3
  • 29 F Fuel Nutrition 2
  • 30 T The Well Nutrition 2
  • 31 F Fit Pharm Nutrition 2
  • 32 M Max Muscle Nutrition 2
  • 33 C Chancy Drugs logo Chancy Drugs 2
  • 34 B Bell Family Dispensary 2
  • 35 U Ultimate Sport Nutrition 2
  • 36 H Health Kick 2
  • 37 S Supplement Warehouse logo Supplement Warehouse 2
  • 38 M Maxfit Sports Nutrition 2
  • 39 J Jacked Nutrition logo Jacked Nutrition 2
  • 40 N Nutrition Nation 2
  • 41 C Colorado Discount Nutrition 2
  • 42 V Vitamin World 2
  • 43 D DS Sports Nutrition 2
  • 44 P Pure Nutrition 2
  • 45 G Garner's Natural Life 2
  • 46 N Nutrimart Chula Vista 2
  • 47 C Camden Pharmacy 2
  • 48 C Customedica Pharmacy logo Customedica Pharmacy 2
  • 49 N Natural Health 2
  • 50 M Mi Tienda Latina 2

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