Trends · data through July 2026

Vitamin Stores in New Jersey

Iceflower tracks 62 stores from 13 vitamin stores chains in New Jersey. Jersey Shore Supplements grew fastest over the last year, ahead of GNC and The Vitamin Shoppe.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
13
Tracked stores
62
Consumer panel
130M+

Growth ranking

Fastest-growing tracked vitamin stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Jersey Shore Supplements and GNC sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J Jersey Shore Supplements - -6.1%
2 G GNC logo GNC - -7.1%
3 T The Vitamin Shoppe logo The Vitamin Shoppe - -8.7%
  • The Vitamin Shoppe
  • GNC
  • Natural Health
  • Jersey Shore Supplements
  • Ares Nutrition
  • Plumsted Pharmacy
  • A-Z Nutrition and Smoothies
  • Other tracked chains

Store footprint

Store map

62 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted.

  • The Vitamin Shoppe (33)
  • GNC (16)
  • Natural Health (1)
  • Jersey Shore Supplements (3)
  • Ares Nutrition (1)
  • Plumsted Pharmacy (1)
  • A-Z Nutrition and Smoothies (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 T The Vitamin Shoppe logo The Vitamin Shoppe 33
  • 2 G GNC logo GNC 16
  • 3 J Jersey Shore Supplements 3
  • 4 N Natural Health 1
  • 5 A Ares Nutrition 1
  • 6 P Plumsted Pharmacy 1
  • 7 A A-Z Nutrition and Smoothies 1
  • 8 N Nature's Harvest 1
  • 9 B Bloomfield Care 1
  • 10 O Optimal Nutrition 1
  • 11 E Extreme Nutrition 1
  • 12 T The Hemp Social 1
  • 13 P Penlar Pharmacy 1

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