Trends · data through July 2026

Vitamin Stores in New York-Newark-Jersey City, NY-NJ

Iceflower tracks 48 stores from 10 vitamin stores chains in New York-Newark-Jersey City, NY-NJ. Jersey Shore Supplements grew fastest over the last year, ahead of The Vitamin Shoppe and GNC.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
48
Consumer panel
130M+

Growth ranking

Fastest-growing tracked vitamin stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Jersey Shore Supplements and The Vitamin Shoppe sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J Jersey Shore Supplements - -8.7%
2 T The Vitamin Shoppe logo The Vitamin Shoppe - -12.4%
3 G GNC logo GNC - -21.8%
  • The Vitamin Shoppe
  • GNC
  • Jersey Shore Supplements
  • Plumsted Pharmacy
  • Earthbar
  • A-Z Nutrition and Smoothies
  • Nature's Harvest
  • Other tracked chains

Store footprint

Store map

48 tracked store locations in New York-Newark-Jersey City, NY-NJ. The 7 largest tracked chains are highlighted.

  • The Vitamin Shoppe (31)
  • GNC (6)
  • Jersey Shore Supplements (3)
  • Plumsted Pharmacy (1)
  • Earthbar (2)
  • A-Z Nutrition and Smoothies (1)
  • Nature's Harvest (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 T The Vitamin Shoppe logo The Vitamin Shoppe 31
  • 2 G GNC logo GNC 6
  • 3 J Jersey Shore Supplements 3
  • 4 E Earthbar logo Earthbar 2
  • 5 P Plumsted Pharmacy 1
  • 6 A A-Z Nutrition and Smoothies 1
  • 7 N Nature's Harvest 1
  • 8 B Bloomfield Care 1
  • 9 V Vitamin World 1
  • 10 T The Hemp Social 1

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