Growth
MassageLuXe against its category
The biggest tracked US spa chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks MassageLuXe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
|
- |
| 2 | W Woodhouse Spa | -5.0% |
| 3 |
C
|
- |
| 4 |
B
|
-14.1% |
| 5 |
H
|
+6.3% |
| 6 |
P
|
- |
| 7 | S SkinSpirit Skincare Clinic and Spa | -10.0% |
| 8 | T The Woodhouse Day Spa | - |
| 9 | E Escape Salon & Day Spa | -4.8% |
| 10 |
V
|
+7.5% |
| 14 |
M
|
+2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
77 tracked MassageLuXe locations across 18 US states.
Tracked stores by state
- Florida 22
- Missouri 13
- Michigan 5
- Illinois 4
- Indiana 4
- Texas 4
- Virginia 4
- North Carolina 3
- Pennsylvania 3
- Utah 3
- Colorado 2
- Delaware 2
- South Carolina 2
- Tennessee 2
- Arizona 1
- Georgia 1
- Kansas 1
- New Jersey 1
Customer overlap
Who shops at MassageLuXe
Tracked chains MassageLuXe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends