Trends · data through September 2026

Food & Drink trends in Reading

Iceflower tracks 679 stores from 524 food & drink chains in Reading. The Bull grew fastest over the last year, ahead of The Greyhound and Pret A Manger.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
524
Tracked stores
679
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Bull and The Greyhound sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Bull ▲1 +15.7%
2 T The Greyhound ▲1 +14.1%
3 P Pret A Manger logo Pret A Manger ▲1 +12.9%
4 W Warings Bakery logo Warings Bakery ▲3 +12.8%
5 C Costa Coffee logo Costa Coffee ▲1 +5.8%
6 Z Zizzi logo Zizzi - +1.8%
7 G Greggs logo Greggs - -1.0%
8 M McDonald's logo McDonald's - -3.2%
9 B Brown Bag ▲1 -3.8%
10 P Popeyes Louisiana Chicken logo Popeyes Louisiana Chicken ▲1 -4.2%
11 G GAIL's logo GAIL's ▼2 -4.3%
12 K KFC logo KFC - -7.9%
13 S Subway logo Subway - -10.3%
14 B Burger King logo Burger King ▼1 -12.4%
15 F Fox and Hounds ▼1 -17.7%

Store footprint

Store map

679 tracked store locations in Reading, colored by category.

Top tracked chains by store count

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