Growth
itsu against its category
The biggest tracked UK Japanese & Korean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks itsu's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
Wagamama
|
+8.9% |
| 2 | Y YO! Ayr Tesco Kiosk | -16.3% |
| 3 |
Y
YO! Sushi
|
-6.3% |
| 4 | Y YO! Bletchley Tesco Kiosk | -17.5% |
| 5 |
I
itsu
|
-1.1% |
| 6 | Y YO! Antrim Massereene Tesco Kiosk | -14.9% |
| 7 |
K
Kokoro
|
+9.7% |
| 8 | Y YO! Truro Tesco Kiosk | -16.1% |
| 9 |
W
Wasabi
|
+11.3% |
| 10 | Y YO! Ferndown Superstore Tesco Kiosk | -3.2% |
Share of tracked category spend, indexed
Store footprint
Store map
90 tracked itsu locations across 8 of the UK's 12 regions and nations.
Tracked stores by region
- London 66
- South East 11
- South West 4
- East of England 3
- East Midlands 2
- North West 1
- Scotland 1
- Yorkshire and The Humber 1
- Other 1
Customer overlap
Who shops at itsu
Tracked chains itsu customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Trainline
80
Trainline
80
B
British Airways FC
66
O
Ocado
51
Ocado
51
More trends