Trends · data through September 2026

Food & Drink trends in Guildford and Aldershot

Iceflower tracks 809 stores from 580 food & drink chains in Guildford and Aldershot. Caffè Nero grew fastest over the last year, ahead of The White Hart and Pepe's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
580
Tracked stores
809
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Caffè Nero and The White Hart sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Caffè Nero logo Caffè Nero ▲4 +18.8%
2 T The White Hart ▲2 +18.0%
3 P Pepe's logo Pepe's ▲1 +17.7%
4 M McDonald's logo McDonald's - +11.2%
5 G Greggs logo Greggs ▲1 +9.6%
6 B Burger King logo Burger King ▲1 +6.6%
7 T The Wheatsheaf ▲1 +4.7%
8 T The Red Lion ▲1 +3.4%
9 K KFC logo KFC ▼1 -0.9%
10 S Subway logo Subway ▼1 -1.0%
11 C Costa Coffee logo Costa Coffee ▲2 -2.6%
12 P Pret A Manger logo Pret A Manger - -4.2%
13 G GAIL's logo GAIL's - -5.1%
14 Z Zizzi logo Zizzi - -5.4%
15 T The Cricketers ▲1 -6.6%

Store footprint

Store map

809 tracked store locations in Guildford and Aldershot, colored by category.

Top tracked chains by store count

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