Growth
Farmhouse Pizza against its category
The biggest tracked UK pizzaria chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Farmhouse Pizza's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pizza Hut
|
-19.3% |
| 2 |
D
Domino's Pizza
|
-5.2% |
| 3 | P Pizza Express | -3.7% |
| 4 | F Franco Manca | -4.4% |
| 5 | T Tops Pizza | - |
| 6 | R Rudy's Pizza Napoletana | +4.9% |
| 7 | P Pizza Pilgrims | +13.0% |
| 8 |
P
Pizza GoGo
|
- |
| 9 | P PizzaExpress | -14.1% |
| 10 |
F
Farmhouse Pizza
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Farmhouse Pizza locations across 4 of the UK's 12 regions and nations.
Tracked stores by region
- London 9
- South East 6
- East of England 3
- West Midlands 1
Customer overlap
Who shops at Farmhouse Pizza
Tracked chains Farmhouse Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
V
VB & Sons
100
R
RNB Motorcycles
90
K
Kingsbury Fruit and Veg
70
G
Gujarat Express
67
K
Kingsbury
52
P
Patel's Food and Chaat
45
S
Sunrise Cash and Carry
43
D
Dosa Express
42
F
Fruity Fresh
34
H
Българско училище ''Св. Климент Охридски'' - Harrow
16
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