Trends · data through September 2026

Leisure & Travel trends in Reading

Iceflower tracks 161 stores from 150 leisure & travel chains in Reading.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
150
Tracked stores
161
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Travelodge and Premier Inn sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Travelodge logo Travelodge - +5.0%
2 P Premier Inn logo Premier Inn - -25.3%
  • Hotels & Rentals
  • Park
  • Sport Recreation Club
  • Golf Course
  • Taxi & Ride Share Service
  • Historic Site
  • Betting & Casinos
  • Other categories

Store footprint

Store map

161 tracked store locations in Reading, colored by category.

  • Hotels & Rentals (42)
  • Park (16)
  • Sport Recreation Club (14)
  • Golf Course (10)
  • Taxi & Ride Share Service (9)
  • Historic Site (7)
  • Betting & Casinos (6)
  • Other categories

Top tracked chains by store count

  • 1 P Premier Inn logo Premier Inn 4
  • 2 W William Hill logo William Hill 3
  • 3 T Travelodge logo Travelodge 3
  • 4 H Hollywood Bowl logo Hollywood Bowl 2
  • 5 C Crowne Plaza logo Crowne Plaza 2
  • 6 H Holiday Inn logo Holiday Inn 2
  • 7 G Grosvenor Casino logo Grosvenor Casino 2
  • 8 T The Miller of Mansfield 1
  • 9 C Cineworld logo Cineworld 1
  • 10 R Reading Taxis 1
  • 11 B Blisscars247 1
  • 12 T Theale Railway Station 1
  • 13 S Shinfield Studios 1
  • 14 J JenningsBet 1
  • 15 F Frogs and Friends 1
  • 16 W Woodford Park 1
  • 17 S Stonor 1
  • 18 T The Elephant Hotel 1
  • 19 A Ace Cars 1
  • 20 T The Emmbrook Inn 1
  • 21 R Reading Arts 1
  • 22 B Blackwater Valley Golf Centre 1
  • 23 G Go Ape logo Go Ape 1
  • 24 B Bracknell Town Football Club 1
  • 25 E Easthampstead Park Hotel 1
  • 26 T The Club at Mapledurham 1
  • 27 L Lavender Park Golf Centre 1
  • 28 C Capital Cars Reading 1
  • 29 R Rivermead Leisure Centre 1
  • 30 L Loddon Valley Leisure Centre 1
  • 31 C Caversham Heath Golf Club 1
  • 32 T The Casa Hotel 1
  • 33 S Sand Martins Golf Club logo Sand Martins Golf Club 1
  • 34 C Crucible Sports & Social Club 1
  • 35 E Easthampstead Park 1
  • 36 D De Vere Venues 1
  • 37 B Beech Hill 1
  • 38 W Wokingham Family Golf 1
  • 39 B Bracknell Executive Cars 1
  • 40 G Goals Soccer Centre logo Goals Soccer Centre 1
  • 41 R Reading Taxi 1
  • 42 T The Mill at Sonning logo The Mill at Sonning 1
  • 43 T Theale Golf Club logo Theale Golf Club 1
  • 44 O Oxford Brookes University Boat House 1
  • 45 C California Country Park 1
  • 46 Y YHA logo YHA 1
  • 47 T Twyford Railway Station 1
  • 48 R Reading Rugby Football Club 1
  • 49 H Hilton Reading 1
  • 50 T The Gateway 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in casinos and gaming? See consumer transaction data for casinos and gaming →