Trends · data through September 2026

Mexican Fast Food & Fast Casual in New York-Newark-Jersey City, NY-NJ

Iceflower tracks 632 stores from 23 Mexican fast food & fast casual chains in New York-Newark-Jersey City, NY-NJ. The Taco Project grew fastest over the last year, ahead of Surf Taco and Chipotle Mexican Grill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
23
Tracked stores
632
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Taco Project and Surf Taco sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Taco Project - +15.5%
2 S Surf Taco logo Surf Taco - +11.6%
3 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +7.5%
4 D District Taco logo District Taco - +5.9%
5 T Tacoria logo Tacoria - +1.2%
6 M Moe's Southwest Grill logo Moe's Southwest Grill - -3.9%
7 P Pancheros Mexican Grill logo Pancheros Mexican Grill - -7.4%
8 Q Qdoba logo Qdoba - -7.5%
9 T Taco Bell logo Taco Bell - -8.5%
10 T Tacoholics logo Tacoholics - -14.6%
11 B Bubbakoo's Burritos logo Bubbakoo's Burritos - -19.5%
  • Chipotle Mexican Grill
  • Taco Bell
  • Bubbakoo's Burritos
  • Qdoba
  • Moe's Southwest Grill
  • Dos Toros Taqueria
  • Tacoria
  • Other tracked chains

Store footprint

Store map

632 tracked store locations in New York-Newark-Jersey City, NY-NJ. The 7 largest tracked chains are highlighted.

  • Chipotle Mexican Grill (246)
  • Taco Bell (175)
  • Bubbakoo's Burritos (53)
  • Qdoba (43)
  • Moe's Southwest Grill (44)
  • Dos Toros Taqueria (18)
  • Tacoria (7)
  • Other tracked chains

Top tracked chains by store count

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