Trends · data through September 2026

Mexican Fast Food & Fast Casual in New York

Iceflower tracks 608 stores from 17 Mexican fast food & fast casual chains in New York. Bubbakoo's Burritos grew fastest over the last year, ahead of Dos Toros Taqueria and Salsa Fresca Mexican Grill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
608
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Bubbakoo's Burritos and Dos Toros Taqueria sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Bubbakoo's Burritos logo Bubbakoo's Burritos ▲1 +14.2%
2 D Dos Toros Taqueria logo Dos Toros Taqueria - +10.1%
3 S Salsa Fresca Mexican Grill ▲1 +5.6%
4 T The Taco Project - +4.4%
5 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +3.0%
6 T Taco Bell logo Taco Bell - +1.5%
7 M Mighty Taco - -5.2%
8 M Moe's Southwest Grill logo Moe's Southwest Grill - -17.0%
9 S Salsarita's Fresh Mexican Grill logo Salsarita's Fresh Mexican Grill ▼2 -20.8%
  • Taco Bell
  • Chipotle Mexican Grill
  • Moe's Southwest Grill
  • Mighty Taco
  • Dos Toros Taqueria
  • Qdoba
  • Bubbakoo's Burritos
  • Other tracked chains

Store footprint

Store map

608 tracked store locations in New York. The 7 largest tracked chains are highlighted.

  • Taco Bell (213)
  • Chipotle Mexican Grill (232)
  • Moe's Southwest Grill (63)
  • Mighty Taco (14)
  • Dos Toros Taqueria (19)
  • Qdoba (24)
  • Bubbakoo's Burritos (13)
  • Other tracked chains

Top tracked chains by store count

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