Growth
Salsa Fresca Mexican Grill against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Salsa Fresca Mexican Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 92 | S Salsa Fresca Mexican Grill | +3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Salsa Fresca Mexican Grill locations across 3 US states.
Tracked stores by state
- New York 8
- Connecticut 7
- New Jersey 1
Customer overlap
Who shops at Salsa Fresca Mexican Grill
Tracked chains Salsa Fresca Mexican Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lagrange Valero
100
A
Adams Fairacre Farms
81
T
TEG Federal Credit Union - College Center
65
F
Flory's Gas Convenience and Deli
50
C
Casa Amigos Mexican Kitchen & Cantina
49
H
H.G. Page & Sons
48
E
Empire Bagels
44
H
Hudson Grab and Go Market
42
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