Growth
Dos Toros Taqueria against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dos Toros Taqueria's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 73 |
D
Dos Toros Taqueria
|
+18.0% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Dos Toros Taqueria locations across 2 US states and DC.
Tracked stores by state
- New York 19
- District of Columbia 1
- Illinois 1
Customer overlap
Who shops at Dos Toros Taqueria
Tracked chains Dos Toros Taqueria customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MTA
100
MTA
100
M
Morton Williams
49
Morton Williams
49
F
Fairway Market
32
Fairway Market
32
W
Weill Cornell Medicine
30
B
Butterfield Market
30
Butterfield Market
30
J
Jubilee Market Place
29
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