Trends · data through September 2026

Mexican Restaurants & Taquerias in New York-Newark-Jersey City, NY-NJ

Iceflower tracks 1,625 stores from 1,392 Mexican restaurants & taquerias in New York-Newark-Jersey City, NY-NJ. La Cabana grew fastest over the last year, ahead of La Familia and Rosa Mexicano.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,392
Tracked stores
1,625
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican restaurants & taquerias

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. La Cabana and La Familia sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L La Cabana - +17.8%
2 L La Familia ▲2 +9.7%
3 R Rosa Mexicano ▲1 +7.9%
4 D Don Jose Mexican Restaurant ▲1 +4.6%
5 D Dirty Taco and Tequila - +3.0%
6 T Taqueria - -0.3%
7 T Taqueria Los Güeros ▲1 -5.3%
8 T Tortas Lokas ▲2 -6.6%
9 R Riviera Maya - -10.2%
10 L La Cocina ▲2 -11.2%
11 S Sofia's Taqueria - -16.0%
12 O Orale Mexican Kitchen logo Orale Mexican Kitchen ▼2 -16.4%
13 T Tony's Tacos ▼1 -22.2%
14 M Mi Pueblito - -22.6%
15 D Del Fuego ▼1 -31.4%
  • Los Tacos No. 1
  • Sofia's Taqueria
  • Meximodo
  • Rosa Mexicano
  • Tio Taco + Tequila
  • El Asadero Mexican Grill
  • La Fortaleza
  • Other tracked chains

Store footprint

Store map

1,625 tracked store locations in New York-Newark-Jersey City, NY-NJ. The 7 largest tracked chains are highlighted.

  • Los Tacos No. 1 (2)
  • Sofia's Taqueria (4)
  • Meximodo (1)
  • Rosa Mexicano (4)
  • Tio Taco + Tequila (1)
  • El Asadero Mexican Grill (2)
  • La Fortaleza (2)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →