Growth
Wahoo's Fish Taco against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wahoo's Fish Taco's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 |
D
Dairy Queen
|
-0.5% |
| 10 |
C
Culver's
|
+3.8% |
| 134 |
W
Wahoo's Fish Taco
|
-19.7% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Wahoo's Fish Taco locations across 6 US states.
Tracked stores by state
- California 7
- Colorado 6
- Nevada 2
- North Carolina 1
- New Jersey 1
- Texas 1
Customer overlap
Who shops at Wahoo's Fish Taco
Tracked chains Wahoo's Fish Taco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
McGuckin Hardware
100
McGuckin Hardware
100
C
Corner Cuts
92
H
Hazel's Beverage World
77
W
Wyatt's Wet Goods
57
Wyatt's Wet Goods
57
M
Mother's Market & Kitchen
56
Mother's Market & Kitchen
56
B
Boulder Wine and Spirits
55
T
The Flower Bin
52
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