Growth
Wahoo's Fish Taco against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wahoo's Fish Taco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 79 |
W
Wahoo's Fish Taco
|
-22.5% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Wahoo's Fish Taco locations across 6 US states.
Tracked stores by state
- California 23
- Colorado 7
- Nevada 3
- Nebraska 1
- New Jersey 1
- Texas 1
Customer overlap
Who shops at Wahoo's Fish Taco
Tracked chains Wahoo's Fish Taco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
McGuckin Hardware
60
McGuckin Hardware
60
H
Hazel's Beverage World
48
N
Niwot Market
45
W
Wyatt's Wet Goods
36
Wyatt's Wet Goods
36
T
The Flower Bin
34
P
Plant Depot
34
B
Boulder Wine and Spirits
32
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