Trends · data through September 2026

Discount Stores in New York-Newark-Jersey City, NY-NJ

Iceflower tracks 963 stores from 198 discount store chains in New York-Newark-Jersey City, NY-NJ. Dollar Tree grew fastest over the last year, ahead of 99 Cents and Daiso.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
198
Tracked stores
963
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and 99 Cents sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree - +6.7%
2 9 99 Cents ▲2 +3.7%
3 D Daiso logo Daiso ▲2 +0.8%
4 L Lot-Less ▲2 +0.7%
5 D Dollar Power ▲2 -3.7%
6 O Ollie's Bargain Outlet logo Ollie's Bargain Outlet ▲1 -3.9%
7 D Dollar General logo Dollar General - -4.0%
8 O Ocean State Job Lot - -7.2%
9 O One Dollar Zone ▲1 -10.0%
10 F Family Dollar logo Family Dollar - -10.3%
11 T Telco Stores ▲2 -12.0%
12 V Value Zone ▲1 -13.3%
13 D Dollar Junction ▲1 -15.9%
14 J Jembro Stores ▲1 -17.8%
15 9 99 Cents and Up ▲1 -19.3%
  • Dollar Tree
  • Five Below
  • Dollar General
  • Family Dollar
  • Ocean State Job Lot
  • Value Zone
  • Lot-Less
  • Other tracked chains

Store footprint

Store map

963 tracked store locations in New York-Newark-Jersey City, NY-NJ. The 7 largest tracked chains are highlighted.

  • Dollar Tree (256)
  • Five Below (112)
  • Dollar General (111)
  • Family Dollar (142)
  • Ocean State Job Lot (14)
  • Value Zone (5)
  • Lot-Less (11)
  • Other tracked chains

Top tracked chains by store count

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