Trends · data through September 2026

Underwear & Socks in New York-Newark-Jersey City, NY-NJ

Iceflower tracks 107 stores from 30 underwear & socks in New York-Newark-Jersey City, NY-NJ. Calzedonia grew fastest over the last year, ahead of Victoria's Secret and Soma Intimates.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
30
Tracked stores
107
Consumer panel
130M+

Growth ranking

Fastest-growing tracked underwear & socks

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Calzedonia and Victoria's Secret sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Calzedonia logo Calzedonia - +10.0%
2 V Victoria's Secret logo Victoria's Secret - -1.8%
3 S Soma Intimates logo Soma Intimates - -8.5%
4 J Jockey logo Jockey - -21.5%
5 H Hanesbrands logo Hanesbrands - -70.7%
  • Victoria's Secret
  • Intimissimi
  • Soma Intimates
  • Maison Close
  • Calzedonia
  • Jockey
  • Only Hearts
  • Other tracked chains

Store footprint

Store map

107 tracked store locations in New York-Newark-Jersey City, NY-NJ. The 7 largest tracked chains are highlighted.

  • Victoria's Secret (54)
  • Intimissimi (6)
  • Soma Intimates (12)
  • Maison Close (1)
  • Calzedonia (4)
  • Jockey (3)
  • Only Hearts (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 V Victoria's Secret logo Victoria's Secret 54
  • 2 S Soma Intimates logo Soma Intimates 12
  • 3 I Intimissimi logo Intimissimi 6
  • 4 C Calzedonia logo Calzedonia 4
  • 5 J Jockey logo Jockey 3
  • 6 H Hanesbrands logo Hanesbrands 3
  • 7 J Journelle logo Journelle 2
  • 8 W WOB Lingerie 1
  • 9 B Beneath It All 1
  • 10 I Iris Lingerie 1
  • 11 B Blum's 1
  • 12 L Laina Jane 1
  • 13 B Bonne Nuit 1
  • 14 T The Great Eros 1
  • 15 L London Boutique 1
  • 16 E Empire Exotics 1
  • 17 M Morgan Lane 1
  • 18 D Diva Lingerie 1
  • 19 T The Pink Room Shapewear logo The Pink Room Shapewear 1
  • 20 G Gena Lisa Lingerie 1
  • 21 S Suzette Lingerie 1
  • 22 R Rainbow Station 1
  • 23 E Eberjey logo Eberjey 1
  • 24 S Sitting Pretty Intimates 1
  • 25 P Personally Yours Lingerie 1
  • 26 L Lingerie by Susan 1
  • 27 F Fantasies 1
  • 28 R Romantic Depot Manhattan 1
  • 29 O Only Hearts 1
  • 30 M Maison Close logo Maison Close 1

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