Trends · data through September 2026

Fashion Jewelry in New York-Newark-Jersey City, NY-NJ

Iceflower tracks 119 stores from 10 fashion jewelry chains in New York-Newark-Jersey City, NY-NJ. Pandora grew fastest over the last year, ahead of Lovisa and Swarovski.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
119
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fashion jewelry chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Pandora and Lovisa sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Pandora logo Pandora - +9.9%
2 L Lovisa logo Lovisa - -4.9%
3 S Swarovski logo Swarovski ▲1 -9.7%
4 P Piercing Pagoda logo Piercing Pagoda - -19.8%
5 K Kendra Scott logo Kendra Scott - -27.7%
6 C Claire's logo Claire's ▼1 -32.1%
7 I Icing logo Icing - -68.0%
  • Pandora
  • Piercing Pagoda
  • Swarovski
  • Mejuri
  • Claire's
  • Lovisa
  • Pura Vida
  • Other tracked chains

Store footprint

Store map

119 tracked store locations in New York-Newark-Jersey City, NY-NJ. The 7 largest tracked chains are highlighted.

  • Pandora (29)
  • Piercing Pagoda (23)
  • Swarovski (12)
  • Mejuri (1)
  • Claire's (38)
  • Lovisa (5)
  • Pura Vida (1)
  • Other tracked chains

Top tracked chains by store count

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